Then drop everything you’re doing immediately (that means you!) and watch the first episode of our felicitously named LoveTheCool Show, featuring three of the hippest cats you may ever feast your eyes upon — Michelle Mccormack, Certified Coolologist and social media connoisseur — and Andria and Jessen, haberdashery experts and purveyors of the finest headwear this side of the Alamo.

Andria and Jessen opened up their eclectic emporium, the addictive Salmagundi in Jamaica Plain. Watch! as Michelle gets her groove on. Listen! as they all wax social media.

Watch or comment on it at Youtube.

This is the LoveTheCool video series. Fashion. Music. Social Media. And then some. Every two weeks. What are you doing (or not doing) in social media? Do you Love the Cool?

No, no, I’m not referring to the sludge you have to slog through in New England once the snow starts melting. The mushing I’m not talking about has nothing to do with your significant other not staying on their side of the bed. Mushing, of course, refers to good old-fashioned dog sledding. We’re talking Alaskan Huskies here, people. This last weekend, the good folks over at Boston Natural Areas Network were kind enough to sponsor free dog sled rides in Boston. My camera got to go on one, as well as sledfuls of children and canine enthusiasts. Whenever you’re experiencing the winter doldrums, just think of these sledding Siberians; they’re literally chomping at the bit to frolic in the snow. Or, for that matter, check out Ellen Vitello of NE Outfitters (I’d spend every day in the snow if I was guaranteed as rosy a complexion). NE Outfitters finally answers that notorious question, “Who let the dogs out?” They sponsor mushing lessons, consult film shoots, and provide equipment for all your mushing needs. Check the video out here. It’s the one labeled “Dog Sledding Draws Passengers in Dorchester.”

For my first post, I am proud to embed a video profile of the ever stimulating Heartbeat Collective based in Jamaica Plain. I originally shot the story for Neighbhorhood Network News, on BNN (channel 9), Boston cable. Reviewing the story, I’m reminded of the limitations in the two-minute news package. This piece just scratches the surface of what this cooperative truly stands for. I could easily take the few short interviews we recorded and re-edit the piece into a 20-minute director’s cut. To find out more about this cooperative check out their website; maybe you can figure out what the following have in common: musical spirituality, community outreach, belly dancing, fire worship and Peruvian throat singing. Be sure to get on their mailing list as well, which provides more detailed information than you’ll find on their website. It will let you know about upcoming yoga classes, full moon gatherings, musical performances, retreats to Costa Rica, and upcoming workshops.